Vision Shopsters: BP Sustainability Case Study http://bit.ly/KO0v4N

Introduction


Sustainable development is increasingly important in the modern energy industry. The way that BP and other oil and gas companies respond to urgent and complex sustainability issues will be crucial to future energy supply. This brief gives an in-depth analysis of how BP are responding that those issues and outlines scenarios for their corporate strategy to 2030.

Scope


*Providing you with an in-depth analysis of BP's sustainability efforts and potential impact of sustainable development on BP by the year 2030.

*Develops scenario analysis under three possible future paradigms; business as usual, weak sustainability and strong sustainability.

*Discover which impacts the Gulf of Mexico oil spill has on BP's sustainability credibility.

*Find out how BP can target new markets of 1.5 to 2 billion people.


Highlights


BP has long been a leader in sustainability but is being overtaken by other businesses which are committed to sustainability and integrate sustainability throughout their core business practices.

Tony Hayward as new CEO since 2007 had significant impact on BP's sustainability efforts.


A credible public commitment to sustainability which is grounded in the company's core values is a key factor in communicating BP's sustainability efforts. Rebranding as Beyond Petroleum has had long-lasting effect but delivering different messages to different stakeholders could give rise to claims of green washing.


Under our scenario analysis, you will see how BP becomes a sustainable energy provider. We developed business strategies for weak sustainability, where BP's sum of manufactured, environmental, human and social capital is stable. BP undergoes a paradigm shift in the strong sustainability scenario, allowing it to access 1.5 to 2 billion consumers.

Reasons to Purchase


*Use this report to evaluate BP's strengths and weaknesses with regards to sustainable development.

*See how an international oil and gas company can be the first sustainable energy company.

*Compare with other oil and gas companies strategies to understand best practice in the industry.

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