Article by Martin Durkin
- WSI Internet Franchisee, Andre’ Savoie, Works In Concert With Non-Profit Organization to recuperate Tourism in Louisiana - Toronto, Ontario, March 22, 2011 - Andre’ Savoie, an on-line Marketing Consultant with WSI, the world’s largest Internet franchise, worked with Louisiana Tourism Coastal Coalition (LTCC) to assist the organization increase tourism after the BP oil spill disaster in April 2010. By introducing an integrated social media marketing strategy for the non-profit organization, Andre’s’ goal was to help mitigate tourism losses caused by the oil spill along Louisiana’s coastal community. Andre’ Savoie, WSI Consultant located in New Orleans (www.mywsiconsultant.com), says, “The oil spill affected a number of businesses across several coastal communities in the United States, Louisiana being one of them. The vision behind the Louisiana Tourism Coastal Coalition is to rebuild the reputation of the fishing and tourism industries that were heavily impacted due to this disaster. With my Internet franchise office located in New Orleans, this initiative was close to home for me. Therefore, I was honored to collaborate with this non-profit organization to implement an Internet marketing program that will help rebuild tourism in Louisiana”. The organization, which already had a website (www.visitlouisianacoast.com), started dealing with WSI to launch an integrated digital marketing campaign, including social media consulting, split A/B message testing along with the development of custom social media profiles for Facebook, Twitter, YouTube and Flickr. Additionally, WSI created and consistently manages the company’s blog where they publish regular posts about fishing and tourism possibilities in the area (blog.visitlouisianacoast.com). Part of WSI’s Internet marketing tactic included generating targeted traffic to the organization’s web properties using powerful, keyword-focused pay-per-click campaigns. Regional based advertisements were developed to increase fishing and tourism, and conversion architecture-based landing pages specified to convert the traffic. To cultivate the relationships developed online, WSI also implemented a monthly email marketing program for the LTCC. “As a result of WSI’s efforts, the Louisiana Tourism Coastal Coalition has gone from having no social media presence to building their Facebook and Twitter networks to 500 friends and 400 followers respectively within 3 months,” says Andre’ Savoie. “Our marketing efforts have also resulted in almost 1,000 video views on their YouTube channel. Traffic to their company blog surpassed traffic to their website during the month of February, and WSI’s PPC campaign has generated more than triple the traffic they received over last month”. “With the expertise and guidance of WSI, our social media experience has truly transformed from a world of confusion to success,” says Kristin McLaren Mickal, Executive Director of Louisiana Tourism Coastal Coalition. “Although we understand the importance of social media, WSI calmed the waters of the Internet ocean and made it easily navigable”. WSI Internet Marketing Consultants operate independent Internet franchise offices all over the world. Each Consultant has been trained and certified to supply technologically advanced digital marketing answers to businesses of all sizes and sectors. WSI’s custom-tailored solutions include strategies such as: Conversion Architecture, pay-per-click advertising (PPC), search engine optimization (SEO), social media marketing, and content marketing even more. To get more details about WSI’s services, check out http://bit.ly/vbEOHV://www.wsimarketing.com/businessopportunities.asphttp://bit.ly/tv5EvB://www.wsicorporate.com/2011.aspx
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